That’s right! 3.4 million New Zealanders, aged 10+, listen to an average of 15 hours 27 minutes of commercial radio every week. That’s 73% of the population*. Radio is a daily routine for Kiwis of all ages and despite the growth of podcasting and streaming platforms,...

Let's clarify What is Ephemeral Content? The Oxford English Dictionary defines “ephemeral” as “lasting only a very short time.” Ephemeral content is media only available for a short time, usually 24 hours, before it disappears. It can include photographs, live videos,...

The phenomenon known as cognitive overload poses a significant obstacle, threatening to bury key messages beneath a deluge of unnecessary content. The antidote to this, is to understand the impact of cognitive overload theory by embracing the mantra of "less is more,"...

We recently had the pleasure of working with a new client, David, who’s mandate was to ignore the much hyped “recession” and create a plan for repositioning his business for growth. David knows tough times always present opportunities. David had so many ideas and...

This continuous pressure to generate fresh ideas and deliver outstanding results can often lead to burnout and the dreaded 'creative block'. For a long and successful career in the creative industry, it becomes crucial for designers to recognise the importance of...

Recognising the pivotal role that social media planning plays in the modern marketing landscape, it is essential for businesses to have a comprehensive approach. The challenge of connection in a cluttered World In a world inundated with content, the ability to engage...

Companies often feel intuitively that it’s time to address their branding strategy, but the scale of investment and complexity of the undertaking stops them before they start. We know it can be daunting. Working with a creative agency will help to demystify the...

With audiences spread across a myriad of platforms and channels, the need for campaigns that not only stands out but also connects on a personal level has never been more crucial. Successful campaigns are not born out of chance; they are meticulously crafted through a...

Businesses perform best when their brand design is well-defined, authentic and relevant. In order to attract and build trust with an audience, brands must deliver a consistent, holistic message that instinctively connects. This philosophy drives our strategic thinking...

It’s a topic that determines everything from who your competitors are and how much your target audience will pay for your products or services. It’s what differentiates you from your competitors and connects your brand with its customers on a deeper level. It’s a...

Here are 10 steps to help guide your process: 1.  Select a realistic time frame: Good things take time Depending on the company, a thorough naming process usually takes 4–6 weeks, not including time for research and legal vetting. 2.  Use your imagination: Kiss some...

The pandemic highlighted business vulnerabilities and gave us the opportunity to rethink how and where we work. As we enter this next normal, there is a need to rethink brands and strategies to develop new and innovative ways to drive growth. Over the past two...

To use the business phrase of the century, we pivoted. As 2023 approaches many businesses are facing The Next Normal and that means planning for change. Post-pandemic many businesses are finding themselves in an environment that was unimaginable just 18...

Why do our brains process things as whole objects rather than the parts they’re made of? It’s because our brains crave simplification. Research shows that the average consumer is exposed to approximately 74GB of information each day. Brands and names have become...

This is the experience of Kiwi traveller, Bree Robertson, whose TikTok post about her experience went viral. We learn about her experience and offer some tips to help your content achieve the same result. Bree and her partner chose to move to Bali to pursue their...

In 1991, It was widely believed that to distance the chain from the unhealthy connotations of “fried”, Kentucky Fried Chicken changed their name to KFC. This was not the case, KFC was in fact in breach of a trademark. A solid business case for an international...

Responsive Brand Positioning is an agile approach to positioning your brand for a new market environment. Based on proven research this approach gives your brand the best chance to not only survive an economic downturn, but actually thrive in the months and years...

For tech start-up’s a plain t-shirt with its logo emblazoned across the chest is ubiquitous. “We’re here and we mean business”. For a new enterprise at an industry convention, a branded t-shirt provides huge brand exposure for very little cost – when you consider US...