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a landscape view at night, a large tree centre, a clear starry night behind the tree, a young child sitting on a branch shining a torch up to the sky.

Branding: Unlocking the power of brand strategy

Social media planning: a step by step approach

Social media planning: a step by step approach

Recognising the pivotal role that social media planning plays in the modern marketing landscape, it is essential for businesses to have a comprehensive approach. The challenge of connection in a cluttered World In a world inundated with content, the ability to engage...

Branding strategy: a step by step process

Branding strategy: a step by step process

Companies often feel intuitively that it’s time to address their branding strategy, but the scale of investment and complexity of the undertaking stops them before they start. We know it can be daunting. Working with a creative agency will help to demystify the...

Advertising: a marketers guide to campaign development

Advertising: a marketers guide to campaign development

With audiences spread across a myriad of platforms and channels, the need for campaigns that not only stands out but also connects on a personal level has never been more crucial. Successful campaigns are not born out of chance; they are meticulously crafted through a...

The fundamentals of brand positioning

The fundamentals of brand positioning

It’s a topic that determines everything from who your competitors are and how much your target audience will pay for your products or services. It’s what differentiates you from your competitors and connects your brand with its customers on a deeper level. It’s a...

Top 10 guidelines for choosing your new name

Top 10 guidelines for choosing your new name

Here are 10 steps to help guide your process: 1.  Select a realistic time frame: Good things take time Depending on the company, a thorough naming process usually takes 4–6 weeks, not including time for research and legal vetting. 2.  Use your imagination: Kiss some...

Why 2024 could be the year to rethink your brand

Why 2024 could be the year to rethink your brand

The pandemic highlighted business vulnerabilities and gave us the opportunity to rethink how and where we work. As we enter this next normal, there is a need to rethink brands and strategies to develop new and innovative ways to drive growth. Over the past two...

three large posters along a white next to stairs. The first poster on the left is of a small boy, screwing his face up while holding his throat, white text to the left of him, sore throat 3am Tuesday, with definitely difllam underneath him and two difflam products. the middle poster is of a lady holding her throat with her eyes closed, with white text to the left of her, scratchy throat. no time to stop. the last poster is of a man in a high vis vest, holding his throat, with eyes closed and mouth up turned, white text next to him saying razor blade throat, concrete pour in 2 minutes.

Seven tips for working with a creative agency

The 6 considerations of change in 2023

The 6 considerations of change in 2023

To use the business phrase of the century, we pivoted. As 2023 approaches many businesses are facing The Next Normal and that means planning for change. Post-pandemic many businesses are finding themselves in an environment that was unimaginable just 18...

What happens when your post goes viral?

What happens when your post goes viral?

This is the experience of Kiwi traveller, Bree Robertson, whose TikTok post about her experience went viral. We learn about her experience and offer some tips to help your content achieve the same result. Bree and her partner chose to move to Bali to pursue their...

The trouble with an acronym

The trouble with an acronym

In 1991, It was widely believed that to distance the chain from the unhealthy connotations of “fried”, Kentucky Fried Chicken changed their name to KFC. This was not the case, KFC was in fact in breach of a trademark. A solid business case for an international...

The power of responsive brand positioning

The power of responsive brand positioning

Responsive Brand Positioning is an agile approach to positioning your brand for a new market environment. Based on proven research this approach gives your brand the best chance to not only survive an economic downturn, but actually thrive in the months and years...

Branded merchandise – yes or no?

Branded merchandise – yes or no?

For tech start-up’s a plain t-shirt with its logo emblazoned across the chest is ubiquitous. “We’re here and we mean business”. For a new enterprise at an industry convention, a branded t-shirt provides huge brand exposure for very little cost – when you consider US...