We speak brands.
We are Spruik.

 

SPRUIK \\ TO SPEAK PERSUASIVELY \ ADVERTISE \ ENCOURAGE \ BOOST \ ELEVATE

We speak design.
We are Spruik.

 

SPRUIK \\ TO SPEAK PERSUASIVELY \ ADVERTISE \ ENCOURAGE \ BOOST \ ELEVATE

We speak human.
We are Spruik.

 

SPRUIK \\ TO SPEAK PERSUASIVELY \ ADVERTISE \ ENCOURAGE \ BOOST \ ELEVATE

OUR SERVICES

The dictionary definition of Spruik is to speak and attract commercial attention, which is what great brands do. We chose the name because it describes what we do and speaks to our brand DNA. We are a dedicated brand consultancy which for 20 years has developed the strategies that define what brands stand for, built the identities that connect and crafted the creative that makes them stand out.

Strategy and research.

 

An enduring brand is built on strategy. We begin with a rigorous discovery process. This includes conducting stakeholder consultation to understand perceptions around the brand, research will help to pinpoint how the brand is aligned across the organisation.

Naming.

 

Your organisations name is your first impression. By following a proven process we have consistently created names that get noticed and remembered. Naming and renaming an organisation can be a fraught and politically sensitive exercise. As well as managing bureaucracy, our process ensures that you don’t fall in love with a name you can’t have, or may offend in other languages.

Brand identity.

 

This is the start of the creative journey, where the alchemy starts. The blend of art and science that no algorithm can replicate. Our senior creative team apply years of experience and a subjective eye to craft a brand that goes beyond a logo or a tagline. Our objective is to create a brand that evokes an intuitive and positive reaction when we experience it. Simply put, brands are an instinctive reaction to an identity. It’s our job to make an identity that creates a positive emotional connection with its intended audience.

Guidelines and activation.

 

Your new brand will have a clear identity and strategy to back it up. It may seem counterintuitive, but for this valuable asset to reach its full potential it’s vital that there are clear guidelines around its use. Uncontrolled “on the fly” interpretation of a brand leads to the dilution of the identity and its meaning. To ensure the smooth and effective activation of the new brand we produce a comprehensive guideline document that outlines the thinking behind the identity and clearly demonstrates how and where the brand is used. Guidelines cover topics from the tone of voice, through to asset applications. Comprehensive guidelines ensure all stakeholders both internal and external access “on brand’ information and assets.

The dictionary definition of Spruik is to speak and attract commercial attention, which is what great brands do. We chose the name because it describes what we do and speaks to our brand DNA. We are a dedicated brand consultancy that for 20 years has developed the strategies that define what brands stand for, built the identities that connect and crafted the creative that makes them stand out.

Strategy and research.

An enduring brand is built on strategy. We begin with a rigorous discovery process. This includes conducting stakeholder consultation to understand perceptions around the brand, research will help to pinpoint how the brand is aligned across the organisation. 

Naming.

Your organisations name is your first impression. Make sure it’s a positive and lasting one. You have one shot. By following a proven process we have consistently created names that get noticed and remembered. Who could forget Both Brains. Naming and especially renaming an organisation can be a fraught and politically sensitive exercise. In these cases clients call on our experience and subjective logic to navigate what can be a minefield for the uninitiated. As well as managing bureaucracy, our process ensures that you don’t fall in love with a name you can’t have, or may offend in other languages.

Brand identity.

This is the start of the creative journey, where the alchemy starts. The blend of art and science that no algorithm can replicate. Our senior creative team apply years of experience and a subjective eye to craft a brand that goes beyond a logo or a tagline. Our objective is to create a brand that evokes an intuitive and positive reaction when we experience it. Simply put, brands are a gut reaction to an identity. It’s our job to make an identity that creates a positive emotional connection with its intended audience.

Guidelines and activation.

Your new brand will have a clear identity and strategy to back it up. It may seem counterintuitive, but for this valuable asset to reach its full potential it’s vital that there are clear guidelines around its use. Uncontrolled “on the fly” interpretation of a brand leads to the dilution of the identity and its meaning. To ensure the smooth and effective activation of the new brand we produce a comprehensive guideline document that outlines the thinking behind the identity and clearly demonstrates how and where the brand is used. Guidelines cover topics from the tone of voice, through to asset applications. Comprehensive guidelines ensure all stakeholders both internal and external access “on brand’ information and assets.

NEXT

Strategy & Research \ Naming \ Brand Positioning \ Brand Identity \ Brand Management \ Graphic Design \ Website Development \ Digital Marketing \ Copywriting \ Advertising \ Video Production \ Print Management \ Promotion Management  \

LogoQuilt.svg

For every girl.
For every woman.
For every right.

YWCA \\ BRANDING

A brand for
the future.

SKOPIK \\ BRANDING

The perfect partnership of logic and creativity.

BOTH BRAINS \\ BRANDING

Our Team

NAME: Jon Dunn
ROLE: Managing Partner
HOMETOWN: Bristol
PRIMARY SCHOOL: Air Balloon Hill 
AUCKLAND SINCE: 1973
BOOK: Zen and the Art of Motorcycle Maintenance
ICE CREAM: Raspberry Ripple
COFFEE: Americano

NAME: Kathryn Dunn (KD)
ROLE: Managing Partner
HOMETOWN: Waikato (Farm Girl)
PRIMARY SCHOOL: Paterangi
AUCKLAND SINCE: 1990
BOOK: Toughen Up, Michael Hill
ICE CREAM: Black Doris Plum
COFFEE: Americano 

NAME: Bridie O’Malley
ROLE: Account Manager
HOMETOWN: Auckland
PRIMARY SCHOOL: Target Road 
AUCKLAND SINCE: 1998
BOOK: It, Alexa Chung
ICE CREAM: Duck Island, Fairy Bread
COFFEE: Oat Milk Flat White

NAME: Katala Randell
ROLE: Lead Designer
HOMETOWN: Who knows?
PRIMARY SCHOOL: Te Karaka, Flemington, The Terrace School & Taihape
AUCKLAND SINCE: 2004
BOOK: The Magician, Raymond E. Feist
ICE CREAM: Ben & Jerry's, Triple Caramel Chunk
COFFEE: Flat White

NAME: Rebecca Sayle
ROLE: Senior Designer
HOMETOWN: Mt Maunganui
PRIMARY SCHOOL: Meadowbank Primary + 2 others
AUCKLAND SINCE: The 90s (been in-and-out)
BOOK: A Little Life, Hanya Yanagihara
ICE CREAM: Vego Chocolate Ice Cream
COFFEE: Black, Raglan Roast

NAME: Angela Coote
ROLE: Junior Designer
HOMETOWN: Up north! Snells Beach
PRIMARY SCHOOL: Matakana Primary
AUCKLAND SINCE: 1999
BOOK: In the Company of Women, Grace Bonney
ICE CREAM: Can't beat Chocolate Gelato
COFFEE: Double Flat White, one sugar please

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