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About overlay

we are spruik

An independent creative agency focused on creating bold, enduring ideas that deliver the change that makes brands and people successful.

We work with businesses who are ready and committed to making their brand the very best it can be.

At Spruik we are all across every new project that enters the studio. Our clients can be assured that they are working with an experienced, enthusiastic, diverse and talented team.



Ideas change the world

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We approach every project with an open, interdisciplinary, free-thinking mindset.

By combining strategic awareness and creative experience. We craft experiences that audiences will love and care about.

Based on audience and brand owner insights, we temper our ideas and intuition with research to prove our opinions with subjectivity.

The result? Informed, powerful creative that drives tangible business outcomes.


  • Creative direction
  • Design
  • Copywriting
  • Brand identity
  • Campaigns
  • Digital & social media content creation


Start from scratch

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Zero based thinking means we approach strategy from zero. Always with a brand-centric approach, we understand the commercial imperatives of the project, our clients objectives and the knowledge that we are ultimately dealing with humans. Our ideas and campaigns become culturally informed and consumer-driven.

The most effective way to drive attention and growth is by speaking specifically to your people based on where they are, in a voice they relate to, and on the platforms they choose.


  • Brand development
  • Marketing strategy
  • Communications strategy
  • Social media strategy
  • Research & insights


Audience led

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Our media relationships are strong and enduring.

We have a relentless focus on driving business outcomes for our clients brands. Being independent means having an agnostic perspective of available channels. We understand where audiences are most engaged – crafting messages and creative that drive them to act.

Our ability to buy, manage and measure, means our clients get maximum results.


  • Media planning
  • Media buying
  • Media management
  • Reporting