Companies often feel intuitively that it’s time to address their branding strategy, but the scale of investment and complexity of the undertaking stops them before they start.
We know it can be daunting. Working with a creative agency will help to demystify the branding process.
An agile framework designed to get clarity fast
A step-by-step programme can place focus and responsibility in the right areas with a measured and efficient workflow. With a structured and proven process, designed to achieve results quickly, we do just that.
Through a series of interactive workshops, our strategists can effectively pinpoint differing opinions and perspectives and achieve alignment. Using proven tools and methodologies, we identify your brand’s DNA, differentiators, vision, and voice.
For many of our clients, this is the aha moment. Where they move from indecision and confusion, to clarity and confidence.
Our Four Steps
01
Discovery
The foundation is about obtaining a clear understanding of your brand from all sides. This includes the beliefs and perspectives of the people within your organisation, your existing and potential customers and those people who influence buyer behaviour.
Experience has taught us that the Discovery Phase is unique for every client. There is no “one size fits all” solution. Through research, interviews and interactive workshops we focus on gathering the right information that will lead to insights, improved strategic decisions and more effective design outcomes.
02
Definition
Analysing the insights gained in the Discovery Phase, we’re able to define a clear strategic direction which guides the creation or refresh of your brand. At this point we’re able to define where the brand is strongest, weakest and where its true point of difference lies. We outline what areas need improvement, and what differentiating elements can be maximised. This is the point at which we typically uncover internal versus external perceptions of the brand and set to work bringing them into alignment. We take a zero-based mindset, with no vested interest in changing the brand if we feel it’s fit for purpose.
03
Expression
With a solid strategy in place as a result of the Definition Phase, our in-house creative team sets to work crafting unique and engaging ways to express your brand visually, verbally, and instinctively. We experiment with new approaches to articulate the brand identity and capture the chemistry that will define it. Developing a complete brand identity system with the brand ethos at its core. The integrated system of elements will work seamlessly together, providing unity, consistency and flexibility.
04
Implementation
Your brand is a valuable investment, it needs to be carefully monitored and managed for growth.
We have developed systems to maintain and build your brand value over time. Following the creation of your new brand assets, we develop guidelines for application to ensure efficiency, effectiveness, and consistency with each use. The elements and systems established in the Expression Phase are now put into practice with competence and dexterity. We will work with your internal team and external partners to launch the brand in a planned and methodical roll-out that maximises impact.
