Businesses perform best when their brand design is well-defined, authentic and relevant. In order to attract and build trust with an audience, brands must deliver a consistent, holistic message that instinctively connects. This philosophy drives our strategic thinking and design ethos. Our mission is always the same: Tell authentic stories that create meaningful, enduring experiences.
We call it, Brand-Made Instinct, and it boils down to six main principles.
For a brand to be truly differentiated in the mind of the consumer, becoming the instinctive choice, it must have:
01
Meaning
A brand has greater value when it sparks a strong emotional connection. Brands that hold meaning are more deeply experienced and essential to their audiences.
02
Purpose
A brand that stands for a higher purpose gets attention. A purpose-led brand simply means more to more people. When that brand lives up to its intended purpose, it becomes unstoppable.
03
Authenticity
This is woven into the DNA of the brand, it’s the beating heart that creates the instinctive choice. It’s the truth that has to be found, understood and honored. It’s always there, many brands just need help to find it.
04
Empathy
To create an instinctive brand, you must be willing to sit beside and understand your audience. Real people respond to real empathy, it builds loyalty and forms a connection that cannot be bought. Understanding and empathy are core principles of any great brand.
05
Consistency
Brands serve their audience best when they act and communicate consistently. In brand management, every touchpoint is important. A good reputation is hard to earn and easy to lose. Consistency protects your brand’s footing.
06
Chemistry
A good brand triggers a feeling, inspires action, earns loyalty and creates energy. A great brand finds a unique place in a person’s heart and consciousness.
At Spruik these six principles combined with our research, strategy and design process create a solid foundation for your brand.
This foundational understanding drives the decision making along the brand development and implementation journey.
Ultimately, it’s this combination of strategic principle and design experience that allows us to elevate your brand while staying true to your core values. We pay forensic-level attention to detail, ensuring that we create not only a beautiful brand, but a brand story that is understandable, purposeful and true.
