Spruik
verb /spru:k/
to speak persuasively • advertise
encourage • boost • elevate
An old term with modern day relevance.
Historically, spruikers were traders calling customers into their shops. Today, brands do the spruiking. A lot less noisy but no less effective, the difference is how successful brands harness that attention and transform it into trust and loyalty.
What does a brand agency do?
We create authentic, meaningful brands that lead organisations forward, speaking to the right audience in the right voice. Our strategy work builds on our culture work, and our branding work builds on our creative work to create and re-imagine brands from concept to completion.
Why work with Spruik?
We work best with clients who understand and appreciate the power of creative thinking, who are collaborative, focused on making their brand stand out and are ready for change. You can rely on us for our thinking, execution and work with us as part of your team. You can expect diverse specialist talents. When you meet the team at Spruik, there’s one thing you pick up on, we’re very different from one another. Male, female, young, older, some of us grew up in small rural communities others in urban jungles. Mums, Dads, brothers and sisters, vegans and meat eaters. Some have blue hair, some have no hair. Yes, we’re different from one another, the common denominator is that we are passionate about creating the best brand work we can for our clients.
What is your purpose?
We'll work with you and your stakeholders to unite your brand under a unique, own-able, vision, mapped with a set of values that will stand for something and grow the business.
What’s the big idea?
What is the idea or concept of doing business
that sets you apart? We'll dig deep to find the gem, the gold, the thing. We’ll uncover the idea that your team and your customers can call your own.
Differentiators
What about you is truly unique? Where and how will those differentiators show up? We'll pinpoint your key points of difference so you have an own-able market position.
A beautiful brand
We'll craft a creative direction for your brand. You'll see your brand come to life and begin shaping your brands ecosystem and touch-points.
Audience personas
Who really is your audience? What do they value most? We'll dig deep and research these customer personas so you can speak to their needs, beliefs and desires in your own unique voice.
Voice
Once we have defined your key personas we craft a tone of voice and communication style that engages and resonates with your tribe.
