The challenge.

Due to their new name, brand identity and redefined organisational goals, we were presented with the opportunity to give Auckland Foundation’s website a complete overhaul. Often there is confusion about the services Auckland Foundation provide. To address this issue with the website, we needed to understand the various user journeys to ensure we provided a platform that includes key information for people donating, people applying for grants, and people working in professional advisory roles.

The website needed to clearly explain what they do; the options available for people wanting to give; the process required for grant applicants; and to also celebrate the incredible work they achieve within the community. Donors required an easy to use portal to make one-off donations or recurring donations to various funds, grant applicants required easy to use application forms, and professional advisors required informative resources for the benefit of their clients.

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OUR SERVICES

The solution.

The solution.

Through thorough testing of their existing site we were able to identify common pain points, which then helped to build a more intuitive user experience. We identified pages that were redundant and worked closely with the Auckland Foundation team to structure a clear site map for different users, enabling quick access to relevant information. Concise information paired with prominent call to action buttons helps to drive enquiries and donations.

Using a robust, highly customisable and easy to use CMS, the Auckland Foundation team can edit, add and adjust pages, as and when required. This has resulted in a site that outperforms their old site in efficiency, customisation, site speed and usability.

Strategy & Research \ Brand Positioning \ Brand Management \ Graphic Design \ Website Development \

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