An identity to reflect the highest standard of health care.

Brand Management ,Digital

Auckland Obstetric Centre

case study


The relationship between a mother and an obstetrician is a relationship built on trust, which is something the Auckland Obstetric Centre excels at providing.

<p style="font-weight: 400">Auckland Obstetric Centre understand that pregnancy is an exciting and life-changing experience and want to offer every client and their baby the highest standard of pregnancy care.</p> <p style="font-weight: 400">From early pregnancy through to birth and the postnatal period, including having a paediatrician onsite, AOC offers a comprehensive suite of services. Close links with midwives, obstetric physicians, physiotherapists, lactation consultants and maternal mental health support, enables them to deliver a consistently high standard of care.</p> <p style="font-weight: 400">With a long-standing relationship of more than a decade, Spruik was entrusted with the initial brand development for AOC and continues to manage all ongoing marketing initiatives.</p> <p style="font-weight: 400">From information packs and medical directory listings to magazine ads and gifts for new mothers, we are continually considering what’s best for the Auckland Obstetric Centre brand.</p> <p style="font-weight: 400">Their speciality and credibility has to be communicated across every brand touch-point, while also remaining fresh and relevant. We achieve this through annual reviews of the brand collateral, and making adjustments as required, to ensure the AOC brand identity is continually growing and adapting to the needs of their consumer.</p> <p style="font-weight: 400">Creating the brand identity for AOC gave us the understanding to develop the brand’s unique visual language and re-establish their presence online by producing a refreshed website that reflects their exceptional service.</p> <p style="font-weight: 400">Their speciality and credibility has been communicated to their audience through well researched, supportive and authoritative website copy, consistent brand identity and carefully planned UX design.</p> <p style="font-weight: 400">We maintain and update the site on an ongoing basis to ensure the AOC brand is continually growing and adapting.</p> <p style="font-weight: 400"><a href=""><strong></strong></a></p>
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