<p style="font-weight: 400">Canon New Zealand approached us with a creative brief to bring a new sales promotion to life in-store and online for a selection of their cameras, lenses and printers. Considering the market and consumer movement in a pre-COVID world, Canon New Zealand recognised that there is regained confidence in travel. With known links to photography, this needed to be incorporated into our creative.</p> <p style="font-weight: 400">Creators across the board are continually looking to improve their craft and we needed to motivate them.</p> <p style="font-weight: 400">We proposed a universal brand statement that uses industry terminology to speak to – and motivate – Canon New Zealand’s audiences. One that speaks to continual improvement of their craft. A statement that was going to reassure and answer their own internal debate, compelling them to make a purchase.</p> <p style="font-weight: 400"><strong>Level Up Gear Up</strong></p> <p style="font-weight: 400">Our campaign messaging has the flexibility to be paired with current retail promotions or stand alone to promote the Canon brand.</p>