Pure kiwi genius. Creating a social campaign.

Campaign ,Creative

Abe’s Bagel Bakery

case study


Product launch, Consumer Promotion.

<p style="font-weight: 400">Abe’s Bagels have spent a long time getting one thing right and as they say “the best bagels you can get you mitts on” so when  Abe’s Bagels teamed up with Marmite to create a new range of co-branded Abe’s Marmite bagel Crisps it was our job to amplify it in the market. In our minds, Abe’s Marmite Bagel Crisps were a world-first product unique to New Zealand, hence why we created the tagline ‘More Kiwi Genius’.</p> <p style="font-weight: 400">Activation included tasting crates that were sent to a select group of “Kiwi influencers” as well as a social media campaign to create excitement around an eclectic group of famous Kiwi geniuses.</p> <p style="font-weight: 400">The Marmite launch was such a success, that we were commissioned to help spread the word in Australia for the launch of their Co-branded Vegemite Bagel Crisp creation.</p>
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