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With the acquisition of Wigg & Son, specialists in the print and manufacture of envelopes for over 160 years, Candida had the challenge of presenting a new brand to market, while still respecting the company’s heritage. With the new name of simply Wigg, the brand needed to communicate Wigg’s wealth of knowledge, and their tradition of service and quality that has been passed down through five generations. We evolved the brand to reflect it’s past while bringing it into the future with a subdued colour palette, a nod to the envelope, and a suite of taglines for marketing flexibility – giving the revived Wigg brand the longevity to continue for another century.

Brand Strategy

Brand Development

Design Collateral

Print Production

Website Development