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With the opening of the BSH showroom in Parnell housing Bosch, Gaggenau & NEFF under one roof, we were commissioned to develop a name and brand that would engage potential audiences and communicate the offering of these three iconic German home appliance brands. UnserHaus (German for ‘Our House’) speaks to the heritage of all three brands as well as the quality German engineering showcased within their appliances. The graphic triangle within the logo represents the three brands, is symbolic of a house and also communicates that these brands are at the pinnacle of home appliance technology. UnserHaus the home of Bosch, Gaggenau & NEFF. UnserHaus, the home of quality, German engineered brands. UnserHaus, the home of home appliances.

Brand Naming

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