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+64 9 476 3063

Spruik, formerly 2Communications launched in 2000 as a design led creative business by myself, and partner Kathryn.

My background had been in manufacturing and marketing as a product development manager. After a stint managing a design studio I became fascinated by the psychology of design and how it motivated consumer behaviour. Before algorithms and data overload there was (and still is!) alchemy to design that I found and still find magnetic.

So on 29 August 2000 2Communications Limited was born. The name was chosen for no other reason than that there was two of us and we would go on to use that name for 16 years. (We finally decided it was time to take our own medicine and rebrand in 2016, but that’s another story that will be featured in an upcoming journal article). With our ‘ready fire aim’ strategy we set about building a client base and just getting going.

The only outside advice we received was “just what the world needs, another agency, stop now!" But we were passionate about what we could create and saw a niche for our type of business. So after ignoring that advice we continued with our ‘ready fire aim’ strategy.

Working from a converted bedroom in QuarkExpress and outputting to film, it was a very different business way back when in 2000. Fast forward 18 years and while the media and methods have evolved, our focus is still the same, which is to partner with our clients to solve business problems and drive positive outcomes. It’s a people business and unlike everything else in our industry we don’t see that changing anytime soon.

So to our loyal clients and our fabulous Spruik family we say a heartfelt thank you and here’s to another 18!


Office 1

Our first HQ: 2003–2008


Office 2

Our current home in Orbit Drive: 2008–2018


By the numbers
18 years in business
17,816 projects completed
64,800 cups of coffee consumed

– Jon Dunn