The Post Haste Group are a predominately business to business courier service, but their service offering Pass The Parcel provides the simplicity and efficiency of B2B courier services direct to consumers. Leveraging off the Post Haste network of couriers they pick up direct from your door, don’t charge extra for rural delivery and send you free courier bags. Unfortunately a lot of consumers don’t know who Pass The Parcel are, or the level of service they offer, so we were tasked with raising brand awareness by highlighting these unique consumer benefits.
All of these benefits aim to simplify the parcel sending process, as no one likes difficult, but everyone loves simple and easy, and what could be simpler or easier than sending a parcel with Pass The Parcel? To promote this top-notch service we told the story of Kelly, Jenny and Nick – everyday parcel senders who have gotten into a bit of strife by not using Pass The Parcel. By showing their problematic situations we highlight how Pass The Parcel could have made their parcel sending experience a lot simpler. Kelly should have ordered free courier bags, Jenny should have organised direct pick up and Nick should have utilised free rural delivery.
Through bold use of Pass The Parcel’s brand colours as backdrops and hyperbolic interpretations of Kelly’s, Jenny’s and Nick’s parcel sending problems, we have created engaging visuals, which were utilised across a range of platforms. These provided Pass The Parcel a distinct point of difference within the generally corporate courier market and highlighted their core brand promise – Sending Made Simple.