With over 135 years of history, NEFF are pioneers in the cooking world. When NEFF finally reached the shores of New Zealand, Spruik was assigned as the agency to help bring it to life within the New Zealand market. As passionate cooks themselves, NEFF’s brand positioning is unique and different, which provided the perfect platform to help launch the brand.
With a strong global presence, well-established brand guidelines and an engaging brand slogan – ‘cooking inspires people, people inspire us’ – our goal was to engage New Zealand consumers with NEFF’s brand philosophy, while never losing sight of their passion for food, and its power in bringing people together.
NEFF’s successful launch into the New Zealand market consisted of a scrumptious NEFF feast prepared by Ray McVinnie, event collateral including a hand-made, branded spatula and a raft of general marketing material to help with NEFF’s activation. We now continue to work as NEFF’s New Zealand agency and ensure the consistent visual management of the brand across various touchpoints.
Spruik’s ongoing challenge is to ensure NEFF’s philosophy of inspiring people through their collateral is maintained. This is achieved through consistent implementation of their comprehensive brand ecosystem. This ecosystem consists of colours and textures that appeal to the senses, alongside socially driven cooking scenes featuring delectable food and strategically placed products. These compositions are then carefully paired with playful font choices and hand drawn illustrations to complete the picture. All of these details collide to create engaging content that help build a story, which is deliciously NEFF.