With over 135 years of being a pioneer in the cooking world, NEFF was finally coming to the shores of New Zealand. With a scrumptious NEFF feast prepared by Ray McVinnie to announce its arrival, we were tasked with creating event collateral. With well-established brand guidelines, we had clear visual direction for all design collateral. With the slogan ‘Cooking inspires people, people inspire us’, we wanted to invite people to the event in a way that was warm, enticing and created a bit of a stir – cue the hand-made, branded spatula. We now continue to market NEFF’s philosophy to inspire people through cooking, by inspiring people through their collateral.