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Kitchens By Design is an industry leader in terms of kitchen and bathroom design in New Zealand, with a rich and illustrious 30 year history. Spruik was tasked to create a new brand identity to reflect this prestigious standing and present Kitchens By Design as not only a kitchen design company, but a company that offers true kitchen craftsmanship. A company that makes kitchen design an art form. With this in mind, we took inspiration from the Middle Ages and created Kitchens By Design a KBD monogram. A monogram was a way in which artists claimed their art and we wanted to give Kitchens By Design the ability to claim their ‘art’. Through the use of the monogram and individualised colour palettes for both the designers and each of their kitchens, we’ve created a flexible, unique and luxurious brand.

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