Better brand, better outcome.

Spruik is an independent brand strategy and design studio. We think and design for brands that want to be heard loud and clear.

We start with a clear focus on our clients business goals as well as an enduring commitment to elegant, focused design combined with meaningful, long-lasting client relationships.‍ Our philosophy is one which emphasises strategy above instinct, craft above noise and enduring design principles above fleeting trends. The overarching objective of our practice is to define and effectively communicate the value and essence of our clients' brand in an engaging and consistent experience that drives true results for their organisation.  

Brand is our business

Spruik is a next generation brand strategy and design consultancy. We like to think of ourselves as a “start-up with 20 years’ experience.” Curious and agile but with the experience to ideate and implement intelligent strategies, that align teams, cultures, and develop brands with authenticity and meaning.

Brands built for growth

Our objective is not an expected brand that’s safe and formulaic, but a living brand that actually resonates with people both inside and outside the organisation.

We workshop, strategise, design, and consult with emerging and iconic brands alike. We work alongside you to help navigate a rapidly changing marketplace with clarity and confidence.

Culture

Workshops
Purpose
Vision
Values

Strategy

Positioning
Archetype
Big Idea
Story

Identity

Visual Language
Logo
Style Guide

“Spruik were integral to the successful rebranding of our organisation. Thanks to an incredibly supportive and creative team, we now have a unique brand that beautifully articulates who we are and what we represent, and a website that’s frequently complimented on as a standout by our peers.”

– Nicola Edwards, Communications and Grants Manager, Auckland Foundation

“Working with Spruik was a transformative step for our business. We are incredibly proud of our new look, but even more importantly the process that they took us through really helped us define what we are trying to achieve and our business goals for the future. Kathryn, Jon and the team really took the time to understand our business and we have absolute faith in them – the results speak for themselves. It has also been great knowing that all of our marketing needs are being taken care of going forward. We cannot recommend Spruik highly enough.”

– Tammy McLeod, Managing Director, Davenports Law