Top-notch customer service, efficiency and commitment to a job well done are integral business objectives for the Post Haste Group, and all of these objectives are heavily reliant on their staff. Consisting of an extensive work force of permanent staff and individual contractors across the country, the Post Haste Group have been recognising a job well done for quite some time with their Good Buggers staff engagement programme. Unfortunately the programme had stopped being actively promoted internally, so there was a lack of understanding as to how one becomes a ‘Good Bugger’.
To increase engagement with the programme, educate staff around customer service expectations and create a friendly level of competition between branches, we were tasked with designing a new brand identity and strategic campaign to re-start the Good Buggers programme. It needed to be fun, bold, and communicate the fundamental basics of how to achieve the esteemed title of a Good Bugger.
Due to the educational nature of the campaign we turned to an integral part of everyone’s education for inspiration – the alphabet - by creating the ‘A to Z of Good Buggers’. The key component was a personalised launch pack for each staff member, consisting of a personalised coffee mug that featured the first initial of each staff member, their very own A to Z campaign flyer and a Good Buggers information booklet.
The new brand and campaign launch was an instant hit with staff, with engagement rates and business results at a record high. We also helped to acknowledge the recipients of each award by creating customisable certificate packs and producing an internal quarterly newsletter.