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In order to branch into a new market over the ditch, you need to make sure you have a great brand that’s easily identified. When Expect, formerly PatTrak Maternity software, came to us with this problem, we gave them a pretty good answer. Firstly, we came up with a new name that was catchy while explaining the product to create resonance, then developed a brand and visual identity to match. We assisted with all aspects of the launch strategy from website and product brochures, to building scale exhibition models and custom designing wallpaper. Nothing was too big, or too small, to ensure the success of the brand.

Naming

Brand Strategy

Launch Strategy

Brand Development

Website Development

Marketing Collateral

Print Production

Exhibition Design & Activation