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Having delivered quality engineering results to New Zealand companies for over 25 years, Dobbie Engineers needed to refresh their brand to better reflect their mechanical engineering speciality, brand purpose, values and strategy. Due to Dobbie Engineers already being commonly referred to as Dobbie within the industry, we recommended that Dobbie should be the primary brand. We still wanted to acknowledge their original name though, which was achieved with a stylised rendition of the company’s initials – DE. We created a flexible graphic representative of nuts & bolts, engineering diagrams, equations and piping that can be used as a stand alone graphic or in conjunction with their wordmark.

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