Bosch Home Appliances believes it is the strength in their identity, which has instilled lasting trust among their consumers. Aesthetically appealing and technically crisp marketing material is expected from a company like Bosch, and protecting their brand identity is considered a top priority. Especially when launching exciting new products and technologies at a global scale.
As Bosch’s New Zealand agency, our challenge is to help manage and protect the Bosch brand within the New Zealand market. An integral part of our brand management is to implement creative design solutions while ensuring all material is cohesive, promotes the Bosch tone of voice and adheres to the strict brand guidelines. “The brand is not an accessory; it is the main point.” – Robert Bosch.
With a 10 year relationship, we have grown and adapted with the Bosch brand to create sustainable and creative solutions. By following their brand ethos of innovative design and precise German engineering we ensure every touchpoint reflects Bosch’s high standards in the mind of the consumer and our strict implementation guarantees a clear, consistent brand identity. This level of commitment has helped build a high level of trust over the years.
We manage projects end-to-end, including concept creation, design implementation, copywriting, digital marketing, media buying, print management, video production and consumer promotions. We also have warehousing capabilities to store and dispatch specific promotion and marketing material as required. By offering a comprehensive suite of services we help Bosch to build their brand and operate efficiently.