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Auckland Foundation is a non-profit organisation that provides an easy way for Aucklanders to give to their city, as a means to create positive change within their communities. This sentiment is represented within the brand with the use of the plus sign – a symbol of addition, positivity, growth and generosity, all sentiments that relate to Auckland Foundation’s brand values and their vision for Auckland. With the addition of four brand colours to represent the four potential giving opportunities to grow a better Auckland (Live Well, Enjoy, Nurture and Celebrate), we have created a brand with flexibility and longevity.

Brand Strategy

Brand Development

Brand Collateral

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Marketing Material

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