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When your brand is an acronym you’re always going to have people wondering what it stands for – IT is universally understood but what about A & C? This is the part we wanted to create meaning for. By focussing on ACIT’s unique selling points we developed a series of phrases that gives meaning to the entirety of the brand. ACIT offers ‘A Complete IT Solution’, ‘A Customisable IT Solution’, ‘A Collaborative IT Environment’ and ‘A Co-operative IT Team’. We then refreshed their visual identity and used the series of phrases to revitalise their website, hit the Wellington region with some catchy radio ads and sent out some pretty nifty DM pieces to really push the great service that is ACIT.

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