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Abe’s Bagels created a great new product, and it was our job to amplify it in the market. In our minds, the Marmite Bagel Crisps were a world first product unique to New Zealand, hence why we came up the tagline ‘More Kiwi Genius’. Activation included tasting crates that were sent to a select group of "Kiwi influencers" as well as social media sweepstake competitions to create excitement around a bunch of Kiwi geniuses. The Marmite launch was such a success, we were also asked to help spread the word in Australia for the launch of their Vegemite Bagel Crisp creation.

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